Details would be nice, but I wouldn’t expect them to make their plans clear very far ahead in advanced.
They now have real investor, and real investors expect to make real money. You don’t make real money by announcing your long term plans so far ahead that they can be derailed thus irritating your consumer base. (Or scooped by competitors, for that matter.) I would expect that a major investment like $20M came with some pretty serious conditions on it.
But we can always speculate: With a full 50x increase in production (especially if it’s 50x on top of the 500% they announced previously) I would guess that they’re thinking ahead to being able to support multiple product lines of some sort, and/or to a retail distribution channel-- health club, health food store, grocery store, something like that.
Nobody builds out a 50x increase without knowing what they’re going to do with it. Nobody that wants to stay in business, anyway.