It’s been a while since I’ve been active here, so I apologize if these suggestions are redundant of previous threads. I’ll make them quickly.
First, in the graduate seminar I was teaching the other night, a few students mentioned how they hate cooking, were starting to eat too much junk food, etc. My position would have made it inappropriate (not to say unethical) for me to suggest Soylent to them, but it was hard not to. One of the students is a Marine. This led me to think that there are two excellent target markets for Soylent to tap into: graduate students and military folks. These students had no idea that Soylent exists, and I am sure they would be receptive to at least giving it a try. I know from experience it would fit the lifestyle of a grad student perfectly, and from what I could gather from the Marine, there is often too much exhaustion at the end of the day to cook. I don’t know HOW to effectively target these populations, but they seem ripe.
Second, and this one is both unabashedly selfish, but also, I think, worth considering for RL. Milksplash is a product that was developed by the S&D Coffee and Tea company. It is a zero-calorie flavor additive designed for milk but that I have found to be absolutely perfect for Soylent. S&D stopped producing Milksplash some time ago (maybe a year), and I stocked up on it big time. I contacted them, and they have no interest in bringing it back to market. Given how perfect this product is for Soylent, and given as well that the Soylent customer based is nonplussed by things being made of chemicals and that sort of thing, and given, finally, how well suited this product is for accommodating the “paint your own palette on Soylent’s (supposedly) neutral canvas,” I propose that RL buy the rights to this product. S&D isn’t making it anymore, so I’m sure they’d be open to sell. They couldn’t find a market, RL has one. Just a thought.