Could Soylent benefit from going the way of old-school milk cartons and Google, in terms of pricing structure?
Here’s my thought: If Soylent sells advertisement space on their shipping boxes and packaging, to other companies who market health-focused items which dovetail with the mission of Soylent – this being, low cost, high-quality nutritional items available to the masses – could they use this to reduce the price of the product?
They’ve discussed ways to get the pricing down below 3$ a day at length, and I’m thinking that subsidizing ad revenue, assuming the demand can be generated, would potentially allow them to reach a point where they could GIVE SOYLENT AWAY and maintain profitability, similarly to the business model of Google giving away it’s services.
I realize this is a best-case-scenario and would require widespread adoption to approach that level of success via ads alone, but I’m thinking this is one step in the direction to making Soylent more affordable to those concerned with the price of the product.
What are your thoughts?