European Exploration’s Effect on Food

With the greatest possible respect to the fine marketing team at Rosa Labs, when I see a post on the Soylent blog with “European” as the first word of the title, I don’t really expect a gently meandering rumination on trade and culinary history. I expect an announcement leading to 2.0 being on the shelves in my local Sainsbury’s!


Come to America! We have freedom* and Soylent!

*Some restrictions apply. Not available in Canada.


Judging from the price and target population of Soylent 2.0, it’s more likely to be on Waitrose’s shelf rather than Sainsburys.

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I’m sure there’s a joke here about the UK, Europe, and Brexit. I’m just not sure what it is.