European Exploration’s Effect on Food


With the greatest possible respect to the fine marketing team at Rosa Labs, when I see a post on the Soylent blog with “European” as the first word of the title, I don’t really expect a gently meandering rumination on trade and culinary history. I expect an announcement leading to 2.0 being on the shelves in my local Sainsbury’s!


Come to America! We have freedom* and Soylent!

*Some restrictions apply. Not available in Canada.


Judging from the price and target population of Soylent 2.0, it’s more likely to be on Waitrose’s shelf rather than Sainsburys.


I’m sure there’s a joke here about the UK, Europe, and Brexit. I’m just not sure what it is.