I do like the Schmilk. It has a great flavor and the texture, while not as smooth as Soylent, is quite nice. It definitely has an "oatiness" to it. I have the Original flavor and, true to what the website says, it does tasty like an oaty cereal milk (and it is quite good!). That said, I don't ever really crave it like I do the Soylent. I feel like, due to the sweetness, I could easily become tired of the taste over time. If you are looking for something with more flavor to enjoy, Schmilk would definitely be the way to go.