Hey, a few days ago I came up with the idea to found a startup that somehow makes it more convenient to “eat” healthy. Since then I’ve been reading a lot about soylent and its competitors.
Do you think there’s still a place for a similar company?
I think it wouldn’t be clever to develop another drink/powder, since there are a lot of fresh companies in that niche here in the EU. (Someone said more than 30).
So I thought about how I could improve the existing solutions:
1.) Minor changes to the recipe --> not really a USP and soylent etc could just adopt these changes too in a new version of their products.
2.) A more scientific approach without bs (e.g. “no-gmo”-bs): Soylent is already doing that.
3.) A different form: this is the only real opportunity I think. A lot of (mainstream, normal) people are scared by the fact that soylent “is just powder and no real food”. I know that this doesn’t make a lot of sense, but these people don’t and that’s what is important.
So I thought about:
1.) Developing real meals that contain a specific amount of the RDA.
2.) Developing snacks that contain a specific amount of the RDA, like MealSquares.
3.) A customized shake suited to individual needs, which are determined by blood tests.
What do you think?