Future of Abundance


Good looking people drinking Soylent intensifies.


Great, informative video. Well done.


Looks like they finally fixed the old “Soylent inexplicably attracted to beards” bug! Finally, our bearded friends can upgrade their subscriptions to 2.0.


Boring, till the end, when everyone looks up into the sky, obviously waiting for the aliens to land.


Watched without sound, pretty effective. I like all the clean infographics combined with all the video of attractive young hipsters (Soylent’s probable target demographic). I think all the references to all the actual food were nice too. Seems like people think soylent was spontaneously created in a lab from…from what I don’t know, but people seem to think it isn’t real food. Old people like my parents don’t understand the nutrient differences between protein powder and soylent either. So maybe this will help.

I was wondering what that was all about. Makes sense now.


Thanks @Conor for posting this instead of waiting for somebody else to find and post.

Too many beards. I’m not sure if Rosa Labs is suggesting I grow a beard or have a gender change operation. Hopefully both are optional. Also, where are the old people like me?!?

Loved it. Very clean and to the point.


Soylent comes from aliens!

This picture makes so much more sense now.

Evidently the Soylent advertising strategy was inspired by aliens as well.


At 50 seconds into the video;

“This bottle of Soylent contains three familiar macro nutrients; protein, carbohydrates, and fats. Your body needs all three.”[bolding added]

According to the National Academy of Sciences’ Dietary Reference Intakes for Energy, Carbohydrate, Fiber, Fat, Fatty Acids, Cholesterol, Protein, and Amino Acids (Macronutrients), page 275;

The lower limit of dietary carbohydrate compatible with life apparently is zero, provided that adequate amounts of protein and fat are consumed.

Just say’n…


That’s getting a little nit-picky. Humans could technically live without things like vitamin D because it can be synthesized from sun exposure, but it is still healthy to have it in there. The human body can convert carbs to fat or fat to carbs for energy storage/usage, but is it the best way to do it? No.

There is a difference in what someone could technically survive on and what best fulfills the nutritional requirements. Does “need” mean simply survival or does “need” mean what makes the body the healthiest?


Its a macro nutrient, not a vitamin that we’re talking about. Can you show any research evidence supporting any health benefits of carbs as a macro? There is certainly plenty showing detriments. I can accept that its nit-picky in your eyes, but this ad demonstrates my point; carbs get a free ride that they haven’t earned, and pervades every corner of nutrition, including Rosa Labs. There may be reasons to include carbs in a diet but its about economics, in spite of nutrition, not in furtherance of nutrition. I remain open to correction…

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I realize that carbs are a macro. You were giving an example of something that wasn’t strictly necessary, and I gave another example.

…among many others…

There are many different kinds of carbs. Some are good, some are bad, and some are not really good or bad. You have to look into it more than just making a blanket statement like that. Fiber is technically classified as a carb.

As an aside: There are lots of threads on this topic. It might be better to discuss this topic in one of them instead of here.


Thank you for the links to the articles, I have no problem that foods that are primarily carbs have some benefits beyond their macro constituent… Even sugar beets have beneficial fiber. I just don’t see research stating any benefit to carbs, the macro, beyond what can be offered by protein, fat, or insoluble fiber. My beef, no pun intended, is that this ad propagates a myth, that carbs are a required macro nutrient. In a world of obesity, I find that myth highly objectionable. To that end, I am in the right thread.

Every so often you see a study claiming that high protein diets are better, and every so often you see a study claiming high carb diets are better. The problem is, this is the wrong question to ask. Good carbs vs. bad carbs is the question to ask.


…among many others…


Ok, whole grains are good… But is that the dietary fiber or the carbs providing the benefit?

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I had always assumed that dietary fiber was a type of carbohydrates. (…or, at least, a component of certain carbohydrates)

I very well could be wrong, though.


Yeah I’m certainly no expert… but I thought the fiber didn’t have any calories? I know some of the keto guys rate fiber as a negative carb so for example if you have fruit you can subtract the grams of fiber from the carb grams to get net grams used to calculate the daily total (usually under 50g). Of course I could research this before posting to the internet…

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Most of them are in your Soylent.


@nutrisludge LOL!

Thank you, @HealthyBlogger, for the links which I have explored. If a person is adamant about consuming carbs, clearly, some are than others. But given that carbs are elective, do they offer a benefit beyond what can be achieved from a healthy diet of just protein and fat. For example, if a person’s stroke risk is low without carbs, why would increasing glycemic loading with whole grains to achieve the same low stroke risk be considered healthy? From that standpoint, these “good carbs” are healthy only relative to “bad” carbs.
So regarding the ad of the original post, I am still left with this: why should Rosa Labs maintain the myth about carbs being “needed” (abjectly false), or that carbs are a healthy alternative to other macros?

Huh? Your brain requires cho - approximately 117-142 g/d.

Gottstein U, Held K. 1979. Effects of aging on cerebral circulation and metabolism in man. Acta Neurologica Scand 60:54–55.

Reinmuth OM, Scheinberg P, Bourne B. 1965. Total cerebral blood flow and metabolism. Arch Neurol 12:49–66.

Scheinberg P, Stead EA. 1949. The cerebral blood flow in male subjects as measured by the nitrous oxide technique. Normal values for blood flow, oxygen utilization, glucose utilization, and peripheral resistance, with observations on the effect of tiliting and anxiety. J Clin Invest 28:1163–1171.