I don’t want to make excuses and I won’t ignore the business side of this enterprise, but we should remember what a daunting task it is to design a one-size-fits-all meal replacement. Humans are arguably the most complex of organisms. Optimizing the formula for weight and shelf life and getting the oil blend into a powder form are likely the top projects for our friends at RL. The stress must be killing the nutrition team; they probably don’t get much sleep as is. The logistics of bulk shipment are also tricky; mislabelings and other hiccups in the system are inevitable.
Like I said, this isn’t to excuse Soylent’s overly cautious behavior the last several months but with the massive influx of money their investors have thrown at them, decision making has suddenly become much harder. The more choices you have, the more you regret whatever choices you pass up.
All I know is, I don’t know anyone that could have kept a company selling completely unflavored goop afloat this long, let alone secure 20mil (for ONE ROUND of investments). This company clearly has something game changing they arent showing us yet. Horowitz gave them 40 times what they gave facebook less than 15 years ago, and Soylent has far less users and no intention to drown us in advertisements.