I understand that, but it took me all of 2 mins to go on the govt of Canada website, type in “meal replacement” in the search box and immediately see:
It is prohibited to sell or advertise a meal replacements unless… it meets the requirements for a meal replacement as set out in B.24.200, FDR. These include…
- a maximum amount of energy derived from fat (35 percent)
I don’t understand how RL didn’t know this. Or, more likely, they knew they were breaking the rules and thought no one would ever notice. I mean either they were being incompetent and didn’t bother googling the requirements to enter Canada, or they knew and… well I don’t know what they were possibly thinking if they knew they were breaking rules and just tried to keep selling.
Every possible conclusion regarding this being sold officially to Canadians leaves a bad taste in my mouth (pardon the pun). I’m sure I feel like another entitled consumer, but I sincerely hope that the next market they decide to enter, they look at whether they are legally allowed to sell their product in its current form, and consider options if needed, such as labelling or marketing it as food, perhaps not a full “meal replacement” even if necessary on a special localized version of their website, rather than just throwing caution to the wind and plowing ahead.