IEEE. “Eye-triple-E.” It’s one of those orgs that has become an acronym. I had to dig just to find its real legal name on its website; for some reason it plays down “Institute of Electrical and Electronics Engineers” in favour of those four letters. It bills itself as “the world’s largest professional association for the advancement of technology.” Its slogan, prominently displayed on every page, is “advancing technology for humanity.” Well, you’d never guess that from the review Rob’s professional association just gave Soylent.
All right, it’s weird in the first place that IEEE Spectrum, one of the subdomains of ieee.org, one of several blogs on the site apparently, would be reviewing a nutritional supplement. I mean, their turf lies elsewhere. But since Rob is one of their members, apparently they kindly made an exception, especially to give him a mild roasting.
Read Glenn Zorpette’s post and make up your own mind. It’s not aggressively hostile. But you surely couldn’t call it enthusiastic or even sympathetic! This Zorpette, see, is of Italian extraction and gets off on making eggplant parmigiana, or so he says. I quote:
as the son of first-generation immigrants from Italy, who regarded
food as a supreme pleasure and integral to family life, I find the
entire enterprise deeply weird.
And that, for him, seems to be a good enough reason to knock Soylent and to be mildly, subtly but insistently sarcastic about Rob and the project. Even TIME’s website, which also recently reviewed Soylent, wasn’t this negative – and TIME has an established reputation for negativity of many decades standing.
You’d think an engineer’s own professional association could stick up for him at least to the extent of posting a sympathetic review. Not to mention the fact that they see their brief as advancing technology for humanity – I would have thought that Soylent fit that bill perfectly.
So stick your eggplant parmigiana up your nose, Zorpette. Then inhale.