Except they did want a very large user base, and they did want more than $100k. They wanted AT LEAST 100k just to get the ball rolling, that wasn’t their yearly goal or anything.
They made so many claims about piping soylent into your house and changing lifestyles, and every decision they have made was based on their expectation that most people will be purchasing as a lifestyle change and not just something to drink now and then.
It also was not a good idea, as people pointed out from the start, to continue taking orders and making promises, if what you say is correct and they were not prepared or expecting the “tsunami” as you put it.
This would be a great point had they not openly invited the tsunami onto their already flooded town of drowning backers.
They were on the Colbert Report, how do they not want a very large user base?