Really, wow? RF is now protecting its branding, I get it.
Joylent could have changed their name to something much better. Over on the Joylent forums someone came up with enJOYment.
So far I came up with: NutriJoy, JoyJoy, JennyJoy, FoodJoy, JoyFood, NuJoyFood, Succulent, Joyfulent, Joyfuelent, Joyfuel.
Even JoyFoods is better than JimmyJoy...