However, for any Europeans who feel like trading in pizza, pasta and burritos for three daily doses of beige liquid, Dutch artist Joey van Koningsbruggen has taken it upon himself to help. Conveniently, Soylent list all of their ingredients on their website, so Joey just ordered each individual component and smashed them all together himself.
He wasn’t planning on selling the stuff, but the attention was instant as soon as he started blogging about his experiment. And after his first video was shared by his Facebook friend and Dutch celebrity, writer Ronald Giphart, Joey officially went into business. When I spoke to him he had 20 people drinking his powdered nutrient mix, which he’s dubbed “Joylent”.