I have to say, I absolutely love the idea of soylent and really want it to make it to the UK soon so I can give it a try. I do however have a slight worry. One of the main selling points Rob keeps pitching is how cheap it is compared to normal food. Are grocery costs really so extortionate over in America? The current cost of $65 (converted to £40 over here) for a weeks supply is very troubling, as I currently feed a family of 3 on a similar amount to that per week (including nappies and wipes, which are ridiculously expensive).
Before I get you all riled up, trying to stress how much of a super food soylent is, I understand that this is much more nutritious than what I am currently eating, otherwise I wouldn’t be interested, but my weekly shop is not full of awful, processed foods. For that money I buy enough fruit, veg, grains, dairy and meat to keep my little family happy. If my partner and I were to try out soylent (I’m not going to give it to my toddler, sorry) it would cost us £80 a week on top of the normal food I would still have to buy.
I really want to give this a go, so does anyone have any idea of if the cost will be reduced for the UK market to reflect the lower cost of living over here, or will people like myself be priced out of the chance to give it a chance?