Production volume


#1

Any estimate of number of Soylent users?


#2

Est 2015 sales: $36M

Average price per bag: $8

4,500,000 bags/year

Interpolated from @inquirerer monthly poll, the average Soylent user consumes .5525 bags/day ~ 200 bags/user/year

4,500,000 bags/year / 200 bags/user/year ~ 22,500 users


#3

Thanks for estimate. I’m trying to figure how big a potential Soylent is for Solazyme


#4

Wow! I’m surprised there aren’t more users to reach $36M – that’s $1600/year/person. Your math checks out, I just never calculated the cost of a full year’s worth of Soylent before. And I don’t think I will again. o_0 Especially not next year, when the cost of 2.0 factors in more heavily.


#5

4.5M bags, with 460g per bag * 20% algea = 414000 kg of algae.

Though that’s wrong, since i went by weight of a 1.5 bag, not caloric content of 2.0


#6

That’s only in 2.0 right now, isn’t it? I’d love to know how many people will be switching to 2.0 entirely. I’d bet that a large percentage of the current orders are from people who’re ordering it just once to see what it tastes like.

…Soylent ought to look into going to events like Dragon*Con in the future. I bet they could make a small fortune by selling single bottles for $5 each. Even at $5 it would be the best nutrition/$ that most con-goers see all weekend, and Soylent would probably get a few new long-term customers, too.


#7

Where did this come from?


#8

http://www.inc.com/will-yakowicz/2015-30-under-30-soylent.html


#9

Cool, I hadn’t seen that one, thanks for sharing; I must have missed it somewhere along the way.


#10

Or they could sell them at $2.50 so people could get an idea of the actual cost. Free samples, like they did at Outside Lands, might be an even better idea.


#11

This is a good example how big the powdered food market could become.
Because each customer not only eats it occassiobally, like his favorite chocolate, but gobbles Soylent for >1000$ per year.
This means one regular customer spends as much on soylent than on all other foods combined.

Soylent customers are like smokers. Longterm and reliable and spending big money.


#12

Apparently I’m an outlier in chocolate consumption. :frowning:


#13

Time to catch up?


#14

I think the math checks out but the user total is too conservative – it is the number of full-equivalent annual users, assuming that every user consumes .5525 bags per day every day from January 1 to December 31. But Soylent is on a high growth trajectory, so many, many users will consume less than the assumed 200 bags per year simply because they only started consuming sometime into the year. I wouldn’t be at all surprised if the “average” Soylent consumer (i.e., averaging those who were buying January 1 with those whose first purchase was in December) consumed for 6 months or less – which would effectively double that 22,500 figure.

In addition, the figure doesn’t take into account folks who tried Soylent but didn’t like it – they’re part of that 4.5M bags total, but they certainly aren’t consuming 200 bags.

If $36M is the right revenue figure, my guess as to the number of people who will have purchased and consumed Soylent in 2015 would be at least 50,000.


#15

Great idea!!! I would LOVE to see Soylent or anything similar being sold at expos and cons! I wouldn’t line up for it though…I would bring it with me from home :stuck_out_tongue: I never actually buy food at the expos because the time wasted in food lineups could be time wasted in autograph lineups instead.


#16

Moreover the survey on this forum has a strong selection bias, and is probably not representative of the average user.