I had the same reference which tordenskjold posted. Also about that long term study, if you understand it too says the HDL decreases in the long-term. While total cholesterol also decreases, HDL decreasing along with it is a concern. As all cholesterol is not evil, its LDL and VLDL cholesterol that is bad. HDL is good.
As for taste try adding just 1/4 teaspoon to an entire days worth, not a meal’s worth. @soyguy