So the other day I read that Soylent was now in HEB stores and since I shop at HEB all the time, I decided to see if my store had it.
I was surprised when they actually did! And I bought my first ever Soylent drink, a Coffiest in fact.
However, I was at the store with my girlfriend who had never heard of Soylent before, and when I grabbed the bottle she said “that’s $4 for one bottle, that’s really expensive.” I said yeah it is but it’s a complete meal so it makes sense that it costs more than the ~$2 sugary drinks that were right next to it.
Well guess what happened then. I walk through the check out and my girlfriend gets her groceries. Then I check out my lone bottle of Soylent and the cashier scans it and immediately says “woah that’s $4 for just that bottle, that’s weird” and then I pay.
As you can see, retail Soylent clearly has a pricing problem. The first two reactions of two separate people seeing it were to immediately criticize the high price. If Soylent expects to become a retail success, they are going to have to compete with comparable protein shakes which were stocked on the shelf right next to it, which cost $2-3 per bottle.