Just wanted to clear the air on this topic as I’m the one sending out samples to the press…
Something I’ve learned in the past couple of months - the press is really fickle!
When you’re hot, you’re hot, and when you’re not, well…good luck getting anyone to write about you, even if you have something really cool to talk about.
So we have to find a balance between getting the word out there / engaging with the press (which typically means sending them free samples, because they don’t usually want to write about Soylent without trying it) right now, while we have their attention, and making sure we don’t go overboard with how much product we send out.
The future success of Soylent as a company depends on growing awareness among the general public (i.e. using press to reach people), so we feel like it’s a worthy tradeoff in the long term, though we recognize and are sorry for the discomfort it causes at the moment.
I can 100% assure you that the volume of press samples going out (or journalists that paid for Soylent having their order moved up in the queue) is extremely insignificant in the grand scheme of things. I turn people down constantly in order to keep the volume to an absolute minimum!
And I agree with the idea that word of mouth is going to grow support/sales of Soylent more than press! We can’t wait for that to happen!