What I found interesting about that article is this:
After all, they’ve been engineered to taste like nothing. What does that mean for the companies putting this stuff out: Price point is everything.
Everything I’ve seen on these forums is that you guys want Soylent to have less of a taste, so I’m not sure about Huel, but for Soylent it seems like a matter of listening to customers so that they can flavor it themselves (which allows for variety).
I’ll say this: I hope Soylent never goes down that cheap route. From looking into Soylent, one thing that always impressed me was how often they adjusted their recipes. If they start going the cheap route I think it will push customers away, but obviously if these new recipes are adding more and more stuff the costs are going to go up. I’d rather the cost be passed down to the customer (an extra $1 can go a long ways towards adding quality ingredients) rather than cutting the quality of the product.