The other day I noticed this on the shelf at Whole Foods: NuScoop ice cream.
It has added whey protein, and 20-50% DV of all vitamins and minerals per 180-calorie serving.
Seriously, people buy this? Is it a new product, inspired by Soylent?
Then I came across this, the same idea with jam and almond butter: Kalot superfood.
(Nutrition Facts visible here)
I’m just intrigued. It’s obviously pretty gimmicky, but is this a trend related to Soylent? Or has this sort of thing been around for a while?
Does it seem useful? Or unnecessary? Do the people who buy this know about Soylent? Have you heard of it?
I can’t tell if this is just a little experiment undertaken by a few obscure companies, or the start of something bigger. What do you think?