I don’t believe Rosa Labs could have devised a superior marketing package than what they did with “Soylent”
Putting the obvious references to the movie aside (which I know little about apart from the shared name and famous “Soylent green is people” quote), you have an entire food brand focused around this clean futuristic theme (utopian sci-fi) which reinforces its qualities and goals as a product. In addition you have this perfect blend of smaller details that continue this reinforcement and theme throughout the brand. Such as the way Soylent is treated as a software development project with version tracking. In addition the name is recognizable, clean/simple, and just controversial enough to trigger conversation on a broad spectrum.
If Soylent had ANY other name or theme I feel it would not perform nearly as well as it has, especially with a fantasy related or non-modernized theme. It simply wouldn’t give off the same “Advancement in Food” vibe it does now. As it stands Soylent has a similar charm to Apple and Tesla’s style of marketing which lends immensely to its success and persona of “advancement”. Overall this type of clean branding has been vastly successful in tech industries but hasn’t been applied to the foods stuff industry until Soylent (at least not that I have seen or not in such a way that it had the same market impact opportunity Soylent created). If we could take the exact same product and rebrand it with a LOTR or any similar theme I believe we would find people turned off by the whatever name was created and associate the product with a long list of brand crushing assumptions. (These are just my own term assumptions: ex. “old”, “poor”, “Non-Scientific”, etc.)
Just my 2 cents… I’m sure if they named and themed the product after something in LOTR you would see a small cult following of fans who would like it, Soylent however works on it’s own with or without knowledge of the reference and manages to get the product message across in all scenarios.