I found this article too hilarious not to share although it is only tangentially related to Soylent: The “Food Babe” Blogger Is Full of Shit
This is Hari’s business. She takes innocuous ingredients and makes you afraid of them by pulling them out of context (Michelle Francl, in a review of Hari’s book for Slate, expertly demonstrates the shallowness of this gimmick). This is how Hari demonized the harmless yet hard-to-pronounce azodicarbonamide, or as she deemed it, the “yoga mat chemical,” which is yes, found in yoga mats and also in bread, specifically Subway sandwich bread, a discovery Hari bombastically trumpeted on her website. However, as the science-minded among us understand, a substance can be used for more than one thing perfectly safely, and it doesn’t mean that your bread is made of a yoga mat if it happens to contain azodicarbonamide, which is FDA-approved as a dough-softening agent. It simply means your bread is composed of chemicals, much like everything else you eat.
Hari’s rule? “If a third grader can’t pronounce it, don’t eat it.”
My rule? Don’t base your diet on the pronunciation skills of an eight-year-old.
Quick, someone ask a third grader to pronounce isomaltulose!