Kroger, in the PNW, that’s QFC, Fred Meyer, and maybe others. They have store brands of a lot of things, including a knock of of slim fast which they also sold in bars which I bought a lot of in the early days of my enthusiasm for Soylent.
They already have experience in production and distribution at scale, and they could easily make a Soylent knock-off that’s quite a bit cheaper.
Why haven’t they? I suspect they are waiting for the concept to prove itself more than it already has in some way.
It looks to me like the Soylent concept is already having substantial influence throughout the food industry with more and more nutrition bars and drinks appearing on shelves, but I don’t have hard data to back that up.
Has anyone else seen this kind of change in the market and looked for real evidence of it?