I can understand that Rosa needs the buying power to expand production, but I do think they need to re-evaluate their fulfillment system. A lot of potential customers are paying inflated prices out of desperation because they don’t want to wait 4+ months to start getting healthy, and that’s all wrong. The only problem is, as long as the demand is greater than the supply then the scalpers will work around any ordering restrictions, and nothing can be done about that. So the current system might have been the smartest play since it reduces overhead in the fulfillment system, helping them fix the supply chain faster.
One thing they’ve proven with the DIY market is that a soylent can be made from a huge diversity of sources. I think they should consider making alternative blends with components that are more available, even if not ideal. Soylent 1.1 and 1.2 could be perhaps a little grittier or whatever, but way easier to get and perhaps a tad cheaper. They could make a whole suite of different recipes to get people going and yet continue to sell out of the flagship product.
Would you pay $50 per week for Rosa Labs People Chow? I would.