Back in the late 90s when I was driving GM’s EV1 electric car I came to realize that most of GMs advertising efforts were useless. By far the best advertisers of the product were those of us driving the cars and indeed most leases came from word of mouth.
The idea of an electric car in the late 90s isn’t that far off from a product like Soylent today… It’s not immediately obvious what the advantages are or it’s just too far out for people to wrap their heads around… Hearing people explain it gives more of a chance for the idea to sink in.
I hadn’t heard of Soylent until the Colbert Report where Rob explained it and I didn’t order until I had seen a bunch of youtube videos (thanks @vanclute)
Anyway, I guess my point is that for all of us willing to be ambassadors for the concept, we should be walking around with shirts that say “ask me about Soylent!” Or something to that effect.