"What’s in a Name? Soylent Is Actually Made from Soy and Lentils, Not People"

from brandchannel.com:

Overall, a fairly negative article.

They do mention the Exo protein bar made from crickets, which I had not heard of before.


It’s name doomed the brand from the start.

The misspelling of the first word in the article doomed it from the start.


It doesn’t really get better from there. The paragraphs are disjointed, without a common theme, and the sentences are short and choppy. This writer doesn’t seem to be a bellwether of journalistic style or deep thinking.

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Brandchannel.com is produced by Interbrand, a 40-year-old brand consultancy company with 33 offices in 27 countries. Typos aside, this is not someone blogging from the basement of their mother’s house.

What I found amusing was that the author cast hipsters in a positive light when talking about Ambronite. Anyone else remember the good ol days when they cast hipsters in a negative light as a way of bashing Soylent.


The brand isn’t “doomed”, it’s very successful. Case in point: 400,000 bottles of Soylent 2.0 shipped within the first month. Also, $20 million in Series A funding from Andreessen Horowitz at a rumoured $100 million to $200 million valuation.