"What’s in a Name? Soylent Is Actually Made from Soy and Lentils, Not People"

from brandchannel.com:

Overall, a fairly negative article.

They do mention the Exo protein bar made from crickets, which I had not heard of before.

2 Likes

It’s name doomed the brand from the start.

The misspelling of the first word in the article doomed it from the start.

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It doesn’t really get better from there. The paragraphs are disjointed, without a common theme, and the sentences are short and choppy. This writer doesn’t seem to be a bellwether of journalistic style or deep thinking.

1 Like

Brandchannel.com is produced by Interbrand, a 40-year-old brand consultancy company with 33 offices in 27 countries. Typos aside, this is not someone blogging from the basement of their mother’s house.

What I found amusing was that the author cast hipsters in a positive light when talking about Ambronite. Anyone else remember the good ol days when they cast hipsters in a negative light as a way of bashing Soylent.

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The brand isn’t “doomed”, it’s very successful. Case in point: 400,000 bottles of Soylent 2.0 shipped within the first month. Also, $20 million in Series A funding from Andreessen Horowitz at a rumoured $100 million to $200 million valuation.

2 Likes