When Sirius and XM were invented, they realized they were creating a new product category, and thereby needed to rename the existing product category called “radio” to contrast it with their new product. That’s when Sirius and XM decided “radio” would be renamed ”terrestrial radio", and their own new product category would be called “satellite radio”. Even the terrestrial radio people went along with this.
Prior to Soylent, the primary existing categories have been “food” vs. “meal replacements”. This is not a dichotomy favorable to Soylent. We should rename “food” to “traditional food”. Does anyone have a better name suggestion than that?
What we need is a good name for Soylent’s product category that isn’t called “meal replacement”. What type of food is Soylent? I wouldn’t use “therapy food”, “instant food”, “liquid meal”, “nutrition shake” or even “powdered food”. What name should we use? “Nutrition shake” is the least horrible one, but there’s got to be a better idea out there than that. Soylent is a ________. Fill in the blank. The person with the best idea gets to be a legend.